Campaign Examples

National Mobile Billboards goes racing for GE!

Target: NASCAR racing events.

Campaign Execution: Multiple month long promotions.

Cities: Daytona Beach, FL - Charlotte, NC - Richmond, VA

Campaign Abstract: GE wanted to focus on promoting their GE Sealants division at multiple NASCAR events. During peak fan gathering times the units focused in and around the race event. Off-peak racing hours were spent marketing to customers at Lowe's, Home Depots, and other various retailers who carry GE products.

Multiple mobile billboard campaigns definitely capture the consumer's eye!

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